Intersection Experience

INTERSECTION EXPERIENCE

I’ve been organically exposed to the micro- and macro- component that forms the intersection over the course of my journey. And our evolving world sees this all blending together - minute by minute, day by day.

Below is a snapshot of engagements and projects in various regions either through a combination of advisory and ownership.

FULLY FLEDGED PROJECTS
SPORT, LIFESTYLE & TECHNOLOGY RELATED

Sport, Business, Tourism, Lifestyle, Events

Full restructure of the model, IP, brand and commercial strategy, activating licensing and mass-participation events across Australia, Brazil, Turkey, Mexico and UK, with focus on MENA governments, FDI, tourism and sport strategies.

Sport, Tech, Ecosystems

Ecosystem integration, athlete mgmt., commercial and sponsorship development, focusing on challenges in sport with consolidated top-tier global consultants and profiled future forward sports tech partnerships.

Sport, Media, Advertising-on-Demand

UAE-based OTT sports media service focused on live game streaming and advertising across major regional teams. Supported positioning and growth that led to a targeted exit, with CAM+ Sport TV - acquired by Smashi Sports.

Tech, Lifestyle, SMS Marketing

Supported business functions, revenue growth and conversion, strengthening the bridge between tech and positioning. Founded by Grammy-nominated producer Ryan Leslie, used by artists like Miley Cyrus and Cardi B.

Sport, High Performance, Athlete Mgmt

Leading a high-performance sports lab serving Team GB Boxing, Team England, PL footballers, Matchroom Sport boxers and Ironman winners. Supported athletes on journey to elite contracts, int. caps and major titles.

Sport, Lifestyle, Performance Nutrition, Wellness

Market positioning and strategy for pharmaceutical-grade, Informed for Sport–certified sports nutrition supplements. MENA region target focus for retail, health, wellness and elite sport environments.

Lifestyle, Beauty, Wellness, Luxury

Spa-style luxury beauty salon with leading brands under one roof [ESPA, CACI and Environ… etc]. Concept to execution for health, longevity and lifestyle combined with digital-ready model, and expansion concepts for UAE ultra-luxury towers.

AFFILIATED ASSOCIATED ENGAGEMENTS
ASSET & COMMERCIAL - DIRECT / SOLICITED PARTNERS