INTERSECTION EXPERIENCE
Experience isn’t just a timeline - it’s exposure, pattern recognition, and judgement that comes with being inside the work, not observing it.
Below is a cross-section of the engagements, projects, and partnerships that have shaped how I think and how Q22 operates. Across sectors, geographies, and asset classes - each one contributing the intersection view I bring to every engagement.
FULLY FLEDGED PROJECTS
SPORT, LIFESTYLE & TECHNOLOGY RELATED
Sport, Business, Tourism, Lifestyle, Events
Led a full restructure of the model, IP, brand and commercial strategy - activating licensing and mass-participation multi-sports events across Australia, Brazil, Turkey, Mexico, Europe and UK. Positioning for MENA region with focus on governments, foreign direct investment, tourism strategy and sport as a sovereign layer. An end-to-end engagement across every function of the business.
Sport, Tech, Ecosystems
Ecosystem integration, athlete management, commercial and sponsorship development. Focused on consolidating top-tier global consultants alongside future-forward sports tech partnerships to address systematic challenges in sport. A rare combination of ecosystem development, technology infrastructure, operational and commercial outcomes.
Sport, Media, Advertising-on-Demand
UAE-based OTT sports media service focused on live game streaming and advertising across major regional teams. Supported positioning and growth that led to a targeted exit - acquired by Smashii Sports. A sharp example of positioning and building towards the right outcome, not just growth for it’s own sake.
Tech, Lifestyle, SMS Marketing
Supported core business functions, revenue growth, and conversion- strengthening the bridge between technology and market positioning. The platform was founded by Grammy-nominated artist Ryan Leslie, and used by artists including Miley Cyrus, Cardi B, and Lil Wayne. A unique intersection of e-commerce, retail, music, and D2C that was years ahead of where the market eventually landed.
Sport, High Performance, Athlete Mgmt
Leading a high-performance sports lab serving Team GB Boxing, Team England, Premier League footballers, Matchroom Sport boxers, and Ironman winners. Supported athletes at an elite level - from performance to contracts, international caps, and major titles. A ground-level understanding of what elite sport actually demands, and it’s principles.
Sport, Lifestyle, Performance Nutrition, Wellness
Market positioning and go-to-market strategy for a pharmaceutical-grade, Informed for Sport–certified sports nutrition range. Target focus on retail, health and wellness, and elite sport environments across the MENA region. Bridging the gap between clinical credibility and commercial traction.
Lifestyle, Beauty, Wellness, Luxury
Execution for a spa-style luxury beauty salon bringing leading brands - ESPA, CACI, Environ… etc - under one roof. Developed a digital-ready model and expansion concept for UAE ultra-luxuy residential towers. A precision play at the intersection of health, longevity, and lifestyle retail.
AFFILIATED ASSOCIATED ENGAGEMENTS
ASSET & COMMERCIAL - DIRECT / SOLICITED PARTNERS
A selection of direct and solicited engagements across assets, commercial development, and capital introductions - spanning ownership, investment groups, commercial partners, and strategic operators across sport.
EXAMPLES OF SPORT TECH ENGAGEMENTS
COMMERCIAL DEVELOPMENT & POSITIONING
A selection of sport tech companies I’ve supported across commercial development, positioning, and partnership strategy - from early stage ventures to globally recognised platforms operating across performance, media, fan engagement, and data.
ALTERNATIVES, INVESTORS & FUNDS
VIA VEHICLES
Working alongside Quest22 and GrowthStrategy, I support access to highly sought-after off-market opportunities - including funds, real estate, energy transition assets, and bespoke alternatives. Relationships first, structures second.
